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Develop a brand that’s memorable, meaningful, and impossible to ignore.

project

Branding Package & Strategy

ideal for

For startups building their foundation and businesses ready to elevate their presence, stand out, and show up more professional from day one.

deliverables

  • Logo design suite (primary, secondary, submark)

  • Custom color palette

  • Typography selection & pairing system

  • Market & industry research

  • Creative direction strategy

  • Mood board

  • Comprehensive brand guide (usage, styling, consistency)

timeline

3-4 weeks - clients typically invest $600-$800

What's in your branding package?

15 Minute discovery call

We will begin the project with a call to align on creative direction, vision, and overall aesthetic for the concept. This is a complimentary virtual meeting. Following the call, I'll send a proposal for you to review, after which you can decide whether to move forward.

Creative concepts 

I will present brand concepts covering typography, color, imagery, and overall designs for your review and feedback. This allows us to align on a clear creative direction early on, so that revisions focus on refining the strongest ideas.

typography suite

Carefully curated typography pairings for headings, subheadings, and body text to ensure they align with your brand identity, along with usage guidelines and formatting instructions for consistent application.

color palette

You'll get a color palette tailored to your brand, designed for easy and consistent use, supported by curated pairings and a clear usage guide for implementation.

Logo suite (2+)

A minimum of two logo variations will be provided, including a primary logo and a logomark to represent your brand. Additional variations such as a secondary logo, stacked logo, and icon-only mark can also be created as needed based on your brand’s requirements.

3 rounds of revisions

The process includes three rounds of revisions following your initial feedback on the creative direction concepts, providing multiple opportunities to refine and perfect the brand direction. This ensures the final outcome is cohesive, intentional, and fully aligned with your vision.

Brand Guidelines Deck

Following final approval, a comprehensive brand guidelines deck will be created to provide everything needed to confidently apply your new branding. It will serve as your reference point to ensure consistency across all brand touchpoints.

market research

A focused market and industry research review that analyzes your competitors, target audience, and current trends to position your brand strategically. It highlights key opportunities for differentiation and informs a clear, intentional creative direction for your brand identity.

A collaborative experience built to bring your vision to life in a bold, distinctive way. Together, we shape a brand that is intentionally crafted at every step.

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