Solstice Social Club
Solstice Social Club is a women founded wellness destination designed to bring calm, clarity, and connection into modern life. It invites you to slow down, turn inward, and build meaningful relationships with yourself and others.
Inspired by the solstice, a moment of pause before change, Solstice creates space for stillness through elevated amenities, restorative practices, and a diverse, welcoming community.
industry: wellness & FITNESS STUDIO
website: membership & class sales
Solstice Social Club is a women founded wellness destination designed to bring calm, clarity, and connection into modern life. It invites you to slow down, turn inward, and build meaningful relationships with yourself and others.
Inspired by the solstice, a moment of pause before change, Solstice creates space for stillness through elevated amenities, restorative practices, and a diverse, welcoming community.
industry: wellness campaign
website: marketing & lead-generating site
This social impact campaign is an outdoorsy, friendly, and approachable initiative designed to encourage young adults to step away from screens and reconnect with the natural world.
It leans into nostalgia, reminding people of simpler, more present moments spent outdoors, exploring, playing, and fully engaged with their surroundings.
The Brief
For Solstice Social Club, I developed a full brand and website concept. The goal was to position Solstice as more than a yoga studio by highlighting both physical wellness and social experience, creating a brand that feels elevated yet welcoming. I crafted a visual identity and digital experience that emphasizes calm, clarity, and community through refined typography, minimal layouts, and emotionally driven imagery.
The website was designed to guide users seamlessly from discovery to booking, clearly showcasing classes, amenities, and membership options. This project focused on building a cohesive, high-end presence that attracts modern, wellness-minded individuals seeking both personal balance and meaningful connection.
icon
primary logo
secondary logo
(01) logo pack
(02) social media post design
The Approach
Log Off & Live came in with a clear concept and strong vision for a social impact campaign focused on encouraging young adults to unplug and reconnect with outdoor experiences. With a strong sense of direction and purpose, they needed support turning that idea into a cohesive brand identity and website that could be launched quickly and effectively.
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The goal was to take the pressure off DIY-ing the branding and site and instead create a solid foundation that communicates the mission clearly, builds emotional connection, and makes it easy for audiences to engage and sign up for updates.
(03) logo pack
heading
The Seasons
subheading
sign painter
paragraph
Poppins
(02) TYPOGRAPHY
(03) color palette
The Approach
Solstice Social Club came to life as a full brand and website concept built around a clear vision for a wellness and social space centered on connection, restoration, and intentional living. The project focused on translating that vision into a cohesive identity and digital experience that could clearly communicate the mission while feeling elevated, calming, and inviting.
The goal was to develop a minimalist branding package that communicated a high-end energy and a website that expresses the lifestyle behind Solstice. The result is a system that showcases offerings clearly and makes it simple for users to explore, engage, and join the community through membership or class bookings.
The website was designed to feel interactive, playful, and rooted in an outdoorsy, nostalgic tone while still clearly guiding users to take action.
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It includes a countdown to the event week, email sign-up, contact section, and a downloadable flyer for participants to share. Subtle geometric shapes like flowers and mountains are used to frame content, adding personality while keeping the experience cohesive and easy to navigate.
The Website
The website was designed to feel calm and elevated while still guiding users clearly toward engagement and membership. It balances a refined visual identity with an approachable, human tone that reflects the essence of Solstice Social Club.
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Key features include a streamlined class and amenities overview, membership pathways, and instructor highlights. The layout uses soft spacing, intentional hierarchy, and subtle visual elements to create a sense of ease and clarity. Every interaction is designed to support exploration while making it simple for users to join or connect with the community.
(06) website design