Log Off and Live
This social impact campaign is an outdoorsy, friendly, and approachable initiative designed to encourage young adults to step away from screens and reconnect with the natural world.
It leans into nostalgia, reminding people of simpler, more present moments spent outdoors, exploring, playing, and fully engaged with their surroundings.
industry: wellness campaign
website: marketing & lead-generating site
industry: wellness campaign
website: marketing & lead-generating site
This social impact campaign is an outdoorsy, friendly, and approachable initiative designed to encourage young adults to step away from screens and reconnect with the natural world.
It leans into nostalgia, reminding people of simpler, more present moments spent outdoors, exploring, playing, and fully engaged with their surroundings.
The Brief
Log Off & Live came in with a clear concept and strong vision for a social impact campaign focused on encouraging young adults to unplug and reconnect with outdoor experiences. With a strong sense of direction and purpose, they needed support turning that idea into a cohesive brand identity and website that could be launched quickly and effectively.
The goal was to take the pressure off DIY-ing the branding and site and instead create a solid foundation that communicates the mission clearly, builds emotional connection, and makes it easy for audiences to engage and sign up for updates.
(01) poster design
(02) social media post design
The Approach
Log Off & Live came in with a clear concept and strong vision for a social impact campaign focused on encouraging young adults to unplug and reconnect with outdoor experiences. With a strong sense of direction and purpose, they needed support turning that idea into a cohesive brand identity and website that could be launched quickly and effectively.
The goal was to take the pressure off DIY-ing the branding and site and instead create a solid foundation that communicates the mission clearly, builds emotional connection, and makes it easy for audiences to engage and sign up for updates.
(03) logo pack
(02) social media posts
(03) logo pack
The Approach
Log Off & Live came in with a clear concept and strong vision for a social impact campaign focused on encouraging young adults to unplug and reconnect with outdoor experiences. With a strong sense of direction and purpose, they needed support turning that idea into a cohesive brand identity and website that could be launched quickly and effectively.
The goal was to take the pressure off DIY-ing the branding and site and instead create a solid foundation that communicates the mission clearly, builds emotional connection, and makes it easy for audiences to engage and sign up for updates.
(04) TYPOGRAPHY
(05) color palette
The Website
The website was designed to feel interactive, playful, and rooted in an outdoorsy, nostalgic tone while still clearly guiding users to take action.
It includes a countdown to the event week, email sign-up, contact section, and a downloadable flyer for participants to share. Subtle geometric shapes like flowers and mountains are used to frame content, adding personality while keeping the experience cohesive and easy to navigate.
(06) website design
The website was designed to feel interactive, playful, and rooted in an outdoorsy, nostalgic tone while still clearly guiding users to take action.
It includes a countdown to the event week, email sign-up, contact section, and a downloadable flyer for participants to share. Subtle geometric shapes like flowers and mountains are used to frame content, adding personality while keeping the experience cohesive and easy to navigate.